The exchange of data and services through APIs allow faster product turnaround, increased consumer satisfaction and trust, access to newer markets, enhanced collaboration, and many other benefits. As APIs are opened up to customers and third parties, they can be customized and improved on the back of adoption and feedback. The more an API is adopted, leveraged and depended upon, the more consumption data is captured for measuring its success and ultimate API “worth” to the business providing it, as well as to the broader API economy. Broad adoption results in broad benefits and a heightened sense of importance around improvement and engagement. API providers not only benefit from a favorable market reputation, but they can also monetize the usage, which sometimes leads to an entirely different line of business.