{"id":491,"date":"2023-02-14T14:47:06","date_gmt":"2023-02-14T13:47:06","guid":{"rendered":"https:\/\/api.m2-d2.com\/?page_id=491"},"modified":"2023-02-24T10:53:10","modified_gmt":"2023-02-24T09:53:10","slug":"why","status":"publish","type":"page","link":"https:\/\/api.m2-d2.com\/en_gb\/why\/","title":{"rendered":"WHY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"491\" class=\"elementor elementor-491\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43b6fee7 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"43b6fee7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10dad151\" data-id=\"10dad151\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-716fefde elementor-widget elementor-widget-heading\" data-id=\"716fefde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d74afdc elementor-widget elementor-widget-heading\" data-id=\"d74afdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enabling new business models<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5195235 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5195235\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-195c3f1\" data-id=\"195c3f1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84d35f3 elementor-widget elementor-widget-heading\" data-id=\"84d35f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New business models<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-165c47f elementor-widget elementor-widget-heading\" data-id=\"165c47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Application programming interfaces<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa12dd0 elementor-widget elementor-widget-text-editor\" data-id=\"fa12dd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to research firm Gartner, APIs make it easier to integrate and connect people, places, systems, data, and algorithms, create new user experiences, share data and information, authenticate people and things, enable transactions and algorithms, leverage third-party algorithms, and create new product\/services and business models. For many organizations, the API economy proves to be a viable avenue to creating new services and capabilities, which will ultimately lead to new avenues of revenue. With the mainstreaming of APIs and the popular services that make use of them, organizations will make APIs a serious factor in their business model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81171e3 img-block\" data-id=\"81171e3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61133e6 elementor-widget elementor-widget-image\" data-id=\"61133e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_591714881-1024x692.jpg\" class=\"attachment-large size-large wp-image-1304\" alt=\"\" srcset=\"https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_591714881-1024x692.jpg 1024w, https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_591714881-300x203.jpg 300w, https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_591714881-768x519.jpg 768w, https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_591714881-1536x1038.jpg 1536w, https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_591714881-2048x1384.jpg 2048w, https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_591714881-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0db8043 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0db8043\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2856403 blur img-block\" data-id=\"2856403\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71b6389 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"71b6389\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-247c830\" data-id=\"247c830\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc32d57 elementor-widget elementor-widget-image\" data-id=\"cc32d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_454312090-1024x683.jpg\" class=\"attachment-large size-large wp-image-1303\" alt=\"\" srcset=\"https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_454312090-1024x683.jpg 1024w, https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_454312090-300x200.jpg 300w, https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_454312090-768x512.jpg 768w, https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_454312090-1536x1024.jpg 1536w, https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_454312090-2048x1365.jpg 2048w, https:\/\/api.m2-d2.com\/wp-content\/uploads\/2023\/02\/shutterstock_454312090-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e42352\" data-id=\"6e42352\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be420f3 elementor-widget elementor-widget-heading\" data-id=\"be420f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data and algorithms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-463e51a elementor-widget elementor-widget-heading\" data-id=\"463e51a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integrate and connect<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f968ae elementor-widget elementor-widget-text-editor\" data-id=\"8f968ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The exchange of data and services through APIs allow faster product turnaround, increased consumer satisfaction and trust, access to newer markets, enhanced collaboration, and many other benefits. As APIs are opened up to customers and third parties, they can be customized and improved on the back of adoption and feedback. The more an API is adopted, leveraged and depended upon, the more consumption data is captured for measuring its success and ultimate API \u201cworth\u201d to the business providing it, as well as to the broader API economy. Broad adoption results in broad benefits and a heightened sense of importance around improvement and engagement. API providers not only benefit from a favorable market reputation, but they can also monetize the usage, which sometimes leads to an entirely different line of business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WHY Enabling new business models New business models Application programming interfaces According to research firm Gartner, APIs make it easier to integrate and connect people, places, systems, data, and algorithms, create new user experiences, share data and information, authenticate people and things, enable transactions and algorithms, leverage third-party algorithms, and create new product\/services and business [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-491","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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